Making the Most of Cultural Differences

3M has shown that a multinational company can be successful. 3M didn't try to change Russia into a foreign United States, but worked with the employees in the culture they lived in and could relate to. By hiring the supervisors from the area, the workers knew what would be expected of them. By training the workers against taking bribes and corruption, 3m has turned a potential problem into something positive. 3M went into Russia to make a difference. They did their homework and knew what they would need to do to make this venture successful.

3m has succeeded in complying with Richard DeGeorge's guidelines to help corporations fit in and be successful. In addition, they have taken the UN Global Compact agreement seriously and have lived up to this agreement.